SHENKAR
GRADUATES
סופשנה
שנקר
Instruction:
Renard Gluzman, Vered Pnueli, Merav Perez, Eran Hadas
Other End 03055 is a companion app for the 3D game Other End. The app comes with a booklet of barcode tags, like the ones attached to farm animals’ ears worldwide. When scanning the tags with this AR app, players can discover the corresponding Other End animal characters and see them in the real world using AR technology. Players will learn that numbers like 04077 and 020910 have faces. For example, 04077 is Mazal the sheep, and 020910 is Angela the cow. Some of the animal characters shown in the app are based on real animals living on the Freedom Farm Sanctuary in Moshav Olesh, Israel.
Other End 03055 is an interactive AR experience that lifts the veil from our consumerist reality, bringing to life the relatable in-game animal characters behind the barcodes.
Other End 03055 (AR Experience)
Shai Segal
