SHENKAR
GRADUATES
סופשנה
שנקר
Project Asufa invites the people of central Israel to join the urban farmers’ community. In this initiative, people rent community gardens and use them for urban farming. As an added value, these green spaces are protected from being built up. As part of the branding process, I designed three types of “landing” packaging that provide solutions for urban farming issues. Asufa assists new community members throughout the lease period, providing them with tools and auxiliary products to help them grow great produce and maximize their farming success.