Instruction:
Design facilitator: Idit Barak Technical facilitator: Shlomo Anteby

The launchpad for this collection was a series of aerial photographs of beaches published by the photographer Gray Malin; rows upon rows of beach umbrellas, arranged in a sterile layout, in surreal contrast to the recreational pastime they represent. The photographs made me think of vacationing amidst the COVID pandemic, and the lifestyle that we missed so much. Something about the ‘vacation’ that Malin’s photographs depicted suddenly looked so relevant to the period we were going through. A safe, protected vacation. I realized that I wanted to create a tension between the feeling of freedom that resort attire brings with it and our need to regain that feeling in these turbulent times, and the need to protect ourselves with the help of protective plastics and gels.  In fact to have the most relaxing activity – a vacation, we need a great deal of OCD.

FABULOUS ORDER WILL KEEP US FABULOUSLY SAFE! is a women’s resort collection which offers a tongue-in-cheek approach, a ‘new’ resort, when the resort of the past can no longer exist. The collection takes inspiration from both the aesthetics of the 1950s and of PPE (Personal Protective Equipment), and draws on the tension between pastels, order and meticulous beauty and the coldness of the synthetic plastics. 

Photo: Ido Lavie, Adi Segal