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Auto repair shops are often hostile spaces for women, with many women being dismissed and belittled by the staff, and generally put off by their hyper-masculine atmosphere. When we need to visit an auto shop, many of us prefer to send a man instead. Auto shops are messy, dirty, and lack any aesthetic appeal.
Ladies First is the world’s first auto shop designed with young female drivers in mind: it’s fun, youthful, and celebrates both femininity and the automotive world.